AVIATION NEWS
This story is part of AIN's continuing coverage of the impact of the coronavirus on aviation.
Bombardier is hosting guided, online tours this week of its newest models beginning today as a means to reach out to customers who might otherwise have no access because of the Covid-19 pandemic. The online visits feature the Learjet 75 Liberty, Challenger 350, and Global 6500 and 7500.
“There’s a strong interest in Bombardier aircraft as more and more people explore their business travel options,” said Bombardier senior v-p of new aircraft sales and marketing Peter Likoray. “We created this virtual event to connect with customers, and to offer convenient and personalized access to our stunning aircraft and our expert team.”
The online tours are by appointment and augment other methods the Canadian airframer is using for customer outreach during the pandemic, including the debut of a virtual showroom, which enables users to interact with its newest aircraft. Bombardier’s other digital tools available on its website include a needs assessment tool intended to match customers and aircraft based on their requirements as well as an aircraft configurator for customers to design their own cabins.
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The UK’s aviation industry is at risk of putting off capacity and losing access to low-fare airlines, according to Ryanair’s director of marketing Dara Brady. He stated that the unwillingness of the UK government to scrap Air Passenger Duty (APD) was leaving British airports in an uncompetitive position for the future, and that airline capacity would end up going elsewhere.